Company
Crew Dog
Industry
Woocommerce
Timeline
1 Months
Service We Provided
- UX Flow Optimization
- User Research
- Branding Design
- Branding Design
- Shopify Development
Website
About This Project
This project focused on a collegiate apparel eCommerce website that offers custom, hand-drawn mascot designs on premium garments. The brand emphasizes originality, student culture, and high-quality craftsmanship, creating unique apparel that represents schools, teams, and communities.
Objectives
- Clearly communicate the uniqueness of hand-drawn and custom-designed apparel
- Highlight product quality through craftsmanship and premium materials
- Build a strong emotional connection with student communities and identity
- Support custom design requests for teams and organizations
- Create an engaging and smooth shopping experience
Style Guide
The style is creative, youthful, and community-driven, with a tone that feels authentic and expressive. The messaging focuses on originality, school pride, and individuality, using simple and confident language. Visually, the design emphasizes bold graphics, handcrafted details, and clean layouts to create a modern yet slightly nostalgic collegiate feel.
